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Who we are
We are a non-profit, philanthropic organization that works independently to broaden the debate on and the possibilities of care for mental illnesses prevention and mental health promotion in Brazil.

We support initiatives and projects that provide, through mental health, an improvement in the quality of life for all people, with a particular focus on adolescents and women.
We provide grants for the development and offering of tools and interventions that can create effective solutions and generate best practices in mental health, with the potential to be scaled, and we support the development of scientific evidence, as well as practical tools to support the public sector in its mission to provide accessible and high quality mental health care to all.
We believe mental health
is a collective effort
We believe that mental health is a collective responsibility, therefore we focus on building an ecosystem that enables an open dialogue between civil society, academia, and the private and public sectors, and on developing partnerships aimed at influencing public policy and fostering innovation in mental health.

Our purpose:
Our mission
Our mission is to improve the quality of life for every person by supporting projects in mental illnesses prevention and mental health promotion. We aim to expand initiatives that value each person as the protagonist of their own journey when it comes to mental health and that contribute to democratizing the access to high quality and affordable mental health care.
We finance projects and initiatives, advocate, communicate, and strengthen the mental health ecosystem in order to achieve our goals of access to mental health care to all in Brazil, especially to adolescents and women, which are, for us, key groups to transform the mental health scenario in Brazil.
READ ABOUT OUR PROJECTSOur vision
We dream of a future in which our society is committed to improving mental health, particularly with regards to its promotion and prevention, since a healthier future depends on proactive actions we take in the present. We want to strengthen the mental health ecosystem in Brazil and build networks and alliances across all social sectors. We know that there is no way to improve other social agendas without first tackling mental health as a social issue, therefore we design collaborative solutions and strengthen partners and allies to be multipliers in this cause.
We engage more actors to join us in our mission, so they can incorporate the “lens” of mental health into their work. We’re helping to build a future in which everyone willing to take care of their mental health has the conditions and resources to access care, by producing and sharing data, evidence and best practices with the public sector and other decision-makers in this theme.
Our ManifestoWe are working for a future in
which all of society takes
care of mental health the same as we
dedicate ourselves to physical health.
Our practices
To inform is to form:
we work to eliminate stigma and discrimination related to mental health, through providing quality information, and sharing best practices.
Growth
mindset:
we believe in the adaptability of the human mind, in positive and systemic changes and in the power of civil society as an agent of change.
Access and equity:
all people, regardless of age, gender or social status, have the right to access high quality mental health care.
If you want
to go far,
go together:
with the combined efforts of the third sector, the private and the public sectors combined, and with a strong ecosystem around this cause, we will be better equipped to achieve our mental health goals.
We are different,
so we need
segmented approaches:
through active listening, we seek to approach mental health using segmented views, considering the specifics of each person and group.
Team:
LUCIANA ROSSI BARRANCOS
General Executive Manager
"Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom."
Viktor Frankl
Luciana holds bachelors’ degrees in both Business Administration and Law from Fundação Getulio Vargas, and an MBA from Stanford Graduate School of Business. With over 8 years of experience in management, investment, and social impact, Barrancos has worked at institutions such as the World Bank and mental health startups in Silicon Valley.

Advisory board
Christian Ingo
Lenz Dunker
Psychoanalyst and professor of psychoanalysis and psychopathology at the Institute of Psychology at USP
Marcia C.
Castro
Professor and Head of the Department of Global Health and Population at the Harvard School of Public Health
Marina Feffer
Oelsner
Social investor and co-founder of the Generation Pledge
Natalia
Cuminale
Journalist specialized in healthcare and founder of Futuro da Saúde
Márcio
Bernik
Psychiatrist and coordinator of the Anxiety Laboratory at the USP School of Medicine

We are causing structural changes
based on mental health, because
there can be no sustainable change
without focusing on the people.
Activities Report
December 2021